Eco burial for Anita Roddick
By Adrian Shaw, The Mirror
Body Shop founder Dame Anita Roddick was laid to rest in a fittingly ecofriendly funeral, it emerged yesterday.
The entrepreneur and dedicated environmental campaigner was buried by an undertaker offering “green” Ecopod coffins.
Arka Eco-Funerals’ coffins are made from naturally hardened 100 per cent recycled paper and include a calico mattress.
Dame Anita, who championed causes, such as saving the Brazilian rainforests, Third World poverty and animal welfare, died of a brain haemorrhage earlier this month, aged 64.
The service at Chichester, a few miles from the family home in Slindon, West Sussex lasted just 15 minutes on Friday.
The hearse was a vintage camper van and Dame Anita’s husband Gordon wore a floral shirt.
An onlooker said: “It was unconventional to say the least.”